The Effect of Numerical Markers on Consumer Judgment and Decision Making Conference
April 21-22, 2017
Moore School of Business, University of South Carolina
Goal |
The goal of this conference is to establish a cross-disciplinary dialogue among researchers interested in numerical processing. We hope to bring together researchers working on topics related (but not limited) to numerosity, scope sensitivity, evaluability, behavioral pricing, online reviews metrics, information framing, goal pursuit, prediction making, memory, risk assessment and financial decision making in order to develop general insights about how numerical markers affect consumers' judgments, choices and consumption experiences. The conference is the first to bring together researchers from diverse fields with common interests in numerical processing and numerosity.
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