Publications

Chandon Ince, Elise, Gustavo Schneider, and Robyn LeBoeuf (2020), “It Could Happen to Me…But How Good Can It be? The Impact of Manipulating Similarity on Perceived Probability and Impact,” Journal of the Association of Consumer Research, forthcoming.

Huang, Liang, Anastasiya Pocheptsova Gosh, Ruoou Li, and Elise Chandon Ince (2020), “Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods,” Journal of the Association of Consumer Research, 5 (3), 271-281.

Villanova, Daniel, Elise Chandon Ince and Rajesh Bagchi (2020), “To Explain or Not: How Process Explanations Impact Assessments of Predictors,” Journal of Experimental Psychology: Applied, 6 (1), 144-157.

Bagchi, Rajesh and Elise Chandon Ince (2016), “Is a 70% Prediction More Accurate than a 30% Prediction? Inferences about Forecasts and Forecasters from Intuitive Probability Interpretations,” Journal of Marketing Research, 53 (1), 31-45. 

•                                Predicting the weather or the economy? How to make forecasts more trustworthy

•           Predicting the climate or the financial system? Tips on how to make forecasts extra reliable

bagchi_and_ince-prediction_accuracy_jmr2016.pdf
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Thompson, Debora and Elise Chandon Ince (2013), “When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents,” Journal of Marketing Research, 50 (2), 228-240.    

•                                         The benefit of making information hard to read
  
•                                         Think you know what works best? Think again, maybe

thompson_and_chandon_ince_2013.pdf
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Chandon, Elise and Chris Janiszewski (2009), “The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims,” Journal of Consumer Research, 35 (May), 1003-1011.

•                                           Understanding consumers

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Janiszewski, Chris and Elise Chandon (2007), “Transfer Appropriate Processing, Response Fluency, and the Mere Measurement Effect,” Journal of Marketing Research, 44 (May), 309-323.

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