Publications

Bagchi, Rajesh and Elise Chandon Ince, “Is a 70% Prediction More Accurate than a 30% Prediction? Inferences about Forecasts and Forecasters from Intuitive Probability Interpretations,” forthcoming, Journal of Marketing Research. 

•                                Predicting the weather or the economy? How to make forecasts more trustworthy

•           Predicting the climate or the financial system? Tips on how to make forecasts extra reliable

bagchi_and_ince-prediction_accuracy_jmr2016.pdf
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Thompson, Debora and Elise Chandon Ince (2013), “When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents,” Journal of Marketing Research, 50 (2), 228-240.    

•                                         The benefit of making information hard to read
  
•                                         Think you know what works best? Think again, maybe

thompson_and_chandon_ince_2013.pdf
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Chandon, Elise and Chris Janiszewski (2009), “The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims,” Journal of Consumer Research, 35 (May), 1003-1011.

•                                           Understanding consumers

chandon_and_janiszewski_2009.pdf
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Janiszewski, Chris and Elise Chandon (2007), “Transfer Appropriate Processing, Response Fluency, and the Mere Measurement Effect,” Journal of Marketing Research, 44 (May), 309-323.

janizsewski_and_chandon_2007.pdf
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